Web Design Pricing Calculator: How Much to Charge for a Website

What this tells you

Price a website from the hours it really takes, not the number of pages alone. Add the per-page build time, the fixed time for discovery, design, setup and launch, and the revision rounds, multiply by your hourly rate, add themes, plugins and stock, then add a margin. Revisions and setup are what most web designers forget, and they are often a third of the job.

Pricing · free tool

Web design pricing calculator

6

Unique page templates count most

4 h

Design and build for one page

16 h

Discovery, design system, CMS, SEO basics, launch

2

Included in the price

4 h

Calls, changes and re-checks

$75

From the freelance rate calculator

$200

Theme, plugins, stock images, fonts

15%

On top of your hourly pay

At those numbers

Total hours
48 h
Cost to deliver
$3,800
Charge for the website
$4,471
Works out per page
$745

This is arithmetic on the numbers you entered, nothing here is a forecast or a promise about results.

The formula

hours = pages × hours per page + setup hours + revision rounds × hours per round · cost = hours × hourly rate + third-party costs · price = cost ÷ (1 − margin)

How to read the result

  • If the price per page looks high next to template shops, check the setup hours. Discovery, content wrangling and launch take the same time on a 5-page site as on a 15-page one.
  • Revision rounds are where web projects lose money. Put the number of rounds in your proposal and charge extra past it.
  • Third-party costs recur. If the client keeps a paid theme, plugins or hosting, bill them yearly or hand the accounts over at launch.
  • Use the freelance rate calculator first if you do not know your hourly rate.

Frequently asked questions

Add up the hours for every page, the fixed setup and launch work, and the revision rounds, multiply by your hourly rate, add third-party costs and a margin. A small business site of 5 to 8 pages commonly lands between $2,000 and $8,000 depending on rate and scope.

Quote per project, but work it out from pages and hours like this calculator does. Per-page prices hide the setup and revision time that make or lose you money.

It depends on pages, features and who builds it. Run the numbers above with the designer's hourly rate to see what a fair price looks like.

Answer small business owners who ask for website help on Reddit and X, and ask past clients for referrals. Our guide on how to get clients as a web designer lists the subreddits and phrases to watch.

The leads are already on Reddit, X and Threads

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