Lead Value Calculator

What this tells you

This tells you the monthly revenue hiding in the subreddits your buyers use. Multiply the subreddits you watch by the high-intent posts each produces per week, then apply your real reply rate, your real close rate, and your average project value. Most people discover the bottleneck is the reply rate, not the number of leads.

Lead gen · free tool

Lead value calculator

6

Only the ones where your buyers actually post

2

In a healthy niche subreddit this is usually 1–3

40%

Be honest, this is the number that usually breaks the model

12%

Your own historical close rate, not an aspirational one

$2,500

First engagement only, ignore lifetime value

At those numbers

High-intent posts / month
52
Replies you send
21
New clients / month
2.5
Revenue / month
$6,235

This is arithmetic on the numbers you entered, nothing here is a forecast or a promise about results.

The formula

leads = subreddits × posts per subreddit per week × 4.33 · replies = leads × reply rate · clients = replies × close rate · revenue = clients × average project value

How to read the result

  • If revenue looks large but clients per month is under one, your average project value is carrying the whole model, a single lost deal changes the answer completely.
  • Reply rate is almost always the cheapest number to improve. Doubling it doubles revenue without finding a single extra lead.
  • If posts per subreddit per week is above three, you are probably counting posts that are not really buying signals.
  • If this number is large and you are not making it, the gap is almost never lead volume — it is the reply rate you just entered, which is the one input people quietly round up.

Frequently asked questions

It depends far more on activity and topic than on size. A 20,000-member niche subreddit often produces more genuine buying posts per week than a 2-million-member general one, where those posts get buried.

Reddit leads usually close better than cold outreach because the buyer asked publicly, but the honest number is whatever your own historical rate is. Use that, not a benchmark from a vendor.

Because leads you never answer are worth exactly nothing, and most people already have more leads passing them than they respond to. Fixing response habits is free; finding more subreddits is not.

The leads are already on Reddit, X and Threads

Leadhoot watches Reddit, X and Threads, scores every new post for buyer intent and sends the high scorers to your email or Slack.

Find my first lead

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