Brand24 pricing in 2026, plan by plan
Leadhoot teamNovember 2, 20265 min read
Brand24 raised its prices and reshuffled its plans. Here is what each one costs, what the limits mean in practice, and when a cheaper tool does the job.
Brand24 plans and prices
| Plan | Monthly | Annual (per month) | Keywords | Mentions/mo | Updates |
|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | Every 12h |
| Team | $349 | $299 | 7 | 10,000 | Hourly |
| Pro | $499 | $399 | 12 | 40,000 | Real time |
| Business | $699 | $599 | 25 | 100,000 | Real time |
| Enterprise | From $1,499 | From $1,499 | Custom | Custom | Real time |
What each Brand24 plan includes
- Individual ($199): 1 user, 3 keywords, 2K mentions, AI sentiment. Updates only every 12 hours, so it is a reporting tool, not an alert tool.
- Team ($299): unlimited users, 7 keywords, 10K mentions, hourly updates and chat support.
- Pro ($399, most popular): 12 keywords, 40K mentions, real-time updates, AI insights and topics for 2 projects, AI brand assistant.
- Business ($599): 25 keywords, 100K mentions, AI insights for 5 projects, unlimited AI topics, advanced reports and a client success lead.
- Enterprise (from $1,499): custom limits, dedicated consulting and the AI Visibility module.
Is Brand24 worth it?
For brand and PR teams who need sentiment, reach and share of voice across news, blogs, podcasts, reviews and social, yes: it covers far more sources than budget tools. For finding customers it is expensive. Keyword limits are tight (3 on Individual), the cheapest plan updates twice a day, and it flags mentions, not buying intent, so you still read every match yourself.
Cheaper Brand24 alternatives
| Tool | From | Best for |
|---|---|---|
| Leadhoot | $39/mo | Buyer-intent alerts on Reddit, X and Threads |
| Awario | £29/mo annual | Boolean brand monitoring on a budget |
| Syften | $29.95/mo | Cheap keyword alerts across communities |
| F5Bot | Free | Basic Reddit and Hacker News keyword emails |
| Google Alerts | Free | News and web mentions |
See the full list in Brand24 alternatives, compare Awario pricing, or see every option in the best brand monitoring tools.
Want leads, not mention reports? Leadhoot scores every post for buyer intent from $39 a month.
Find my first leadBrand24 vs Leadhoot pricing
| Brand24 Individual | Leadhoot Starter | |
|---|---|---|
| Price | $199/mo annual | $39/mo, $390/yr |
| Tracked items | 3 keywords | 6 sources: subreddits or X/Threads keywords |
| Update speed | Every 12 hours | Within minutes |
| AI | Sentiment | Buyer-intent score 0-100, drafted reply |
| Sources | News, blogs, social, reviews, podcasts | Reddit, X, Threads |
Common questions
Weighing a switch? Brand24 alternatives, compared
