The best Threads monitoring tools in 2026
Leadhoot teamOctober 22, 20266 min read
Threads has no keyword alerts, and most social listening tools still skip it. These are the six options that actually cover Threads, and what each one is for.
Short answer: to find people on Threads asking for what you sell, use Leadhoot, which scores every matching post for buyer intent. For brand mentions with sentiment across many networks, Brand24 added Threads in October 2026. For a cheap Threads-only mention tracker, EmbedSocial. Threads itself only notifies you when someone tags your account.
All 6 at a glance
| Tool | From | Best for | Keyword alerts |
|---|---|---|---|
| Leadhoot | From $39/mo | Buyer-intent alerts on Threads, X and Reddit | Email; Slack and webhook on $299 Agency |
| Brand24 | $199/mo annual, $249 monthly | Brand mentions and sentiment across networks | Yes, email, Slack, Teams |
| EmbedSocial | $49/mo for Threads mentions and keywords | Threads-first mention tracking | Not stated |
| Hootsuite | Enterprise for Threads keyword search | Teams already on Hootsuite Enterprise | Yes |
| Throk | Free, paid from $20/mo | Threads analytics and trending posts | No |
| Threads search | Free | Checking a keyword by hand | No |
Does Threads have keyword alerts?
No. Threads notifies you about tags, replies and follows. If someone writes your brand name without tagging you, or asks for a tool like yours, you only find out by searching yourself. Threads search also takes plain keywords only: no exclusions, no exact-phrase operators, no date filters. Any keyword alert on Threads comes from a third-party tool.
1. Leadhoot: best for finding buyers
Leadhoot searches Threads for your phrases around the clock, reads each new post and scores it 0 to 100 for buyer intent against a plain-English description of your customer. Posts above your threshold reach your email within a minute; Agency adds Slack, Discord, Teams and webhooks. The same plan covers X and Reddit, so one feed shows every platform. It is built for leads, not sentiment reports. Plans start at $39 a month for 6 keywords or subreddits; Pro is $100 for 10. Threads keyword alerts
2. Brand24: best for brand monitoring
Brand24 added Threads as a source in October 2026, alongside Reddit, X, LinkedIn, YouTube, TikTok, news and podcasts. It collects public Threads posts from search, without likes or engagement data. You get sentiment on every plan and alerts by email, push, Slack or Teams. From $199 a month billed annually. Brand24 alternatives
3. EmbedSocial: cheapest Threads-first option
EmbedSocial's social listening started with Threads. The $29 plan covers your own Threads accounts; Threads mentions and keyword tracking start on the $49 plan. X keywords need its $99 plan, and Reddit is not listed. Good if Threads is your main channel and you mainly want mentions.
4. Hootsuite: if you are already on Enterprise
Hootsuite lets you publish to and manage Threads on standard plans, but keyword and mention search on Threads needs Enterprise. If your team already pays for it, turn it on before buying another tool. Hootsuite alternatives
5. Throk: Threads analytics, not alerts
Throk is a Threads-only analytics tool with a free plan and paid plans from $20 a month. It shows trending posts and account performance. It does not send buyer-intent alerts, so pair it with an alert tool if you want leads.
6. Threads search: free, manual
Search a keyword on Threads and open the Recent tab. It is free and fine for a weekly check of your brand name, but nothing tells you when a new post appears. Our free Threads search tool builds the search links for you.
How to choose
- Want people asking to buy, on Threads and X: Leadhoot.
- Want brand mentions and sentiment across many networks: Brand24.
- Threads is your only channel and budget is tight: EmbedSocial.
- Already on Hootsuite Enterprise: use its Threads listening first.
- Just want to see what is trending on Threads: Throk.
Get alerted when someone on Threads asks for what you sell.
Try Leadhoot
